As a leading kids brand, aimed at kids aged six to 11 and their families, YTV is seen in over 8.9 million homes across the country, celebrating 20 years on the air.

Since its launch in 1988, YTV has commissioned more than 2,400 hours of original Canadian production, spent more than $185 million in license fees and triggered over $1.1 billion in independent Canadian production.

YTV features high quality programming and hosted dayparts such as: The Zone, the after-school block Monday to Friday at 4 p.m.; the Saturday morning Crunch cartoon block starting at 7 a.m. and Sunday night movies on ZAPX at 6 p.m. From fun and quirky hosts to the best shows and movies, there are plenty of entertaining options for young viewers.

YTV gets kids. With a wealth of proprietary market research on children and tweens in Canada, including the annual YTV Tween Report, The YTV Kids Advisory Panel and YTV.com, a leading Canadian kids website, YTV is on the pulse of what kids want, on-air, online or even on the road, with our WOW! travelling tour. There’s even Whoa! – YTV’s own magazine devoted to all things kid.

YTV is also committed to kids in their communities, by supporting media literacy workshops through TV & Me and its YTV In Class program and partnering with Kids Help Phone as well as the Boys and Girls Clubs of Canada.